Chris Parker
As the Group CEO of Awaken, Chris has masterfully steered a budding start-up to become a notable force in the media industry. Now, with a robust executive leadership team including a CFO, General Manager, and Media Director, he proudly guides a talented team, featuring top-tier media planners and creative strategists. Chris's leadership exudes passion and determination, continually pushing for excellence.
With a dynamic career spanning over 18 years in the marketing and media sector, Chris Parker stands as a beacon of innovation and leadership at Awaken. Under his guidance, Awaken Media and Awaken Creative have emerged as leading full-service independent media agencies. The momentum doesn't stop there; Awaken Brands, a direct-to-consumer e-commerce venture, is soon to be unveiled under Chris's vision.
At the heart of his leadership is a team of talented professionals, who together amplify business growth, elevate financial performance, and breathe life into groundbreaking creative and strategic projects. Chris's ethos is simple but profound: Connect people to brands, nurture human connections, and ignite passions.
His academic credentials include a Bachelor's degree in Law with a focus on Intellectual Property and Media Law from the University of New England, coupled with a Graduate Diploma of Legal Practice from the Australian National University. Chris has also enriched his expertise with a Direct and Digital Marketing Course from the Australian Direct Marketing Association and holds a Practitioner's Certificate in Mediation.
Awaken's trajectory under Chris has been nothing short of spectacular. The agency witnessed an unparalleled 662% growth in revenue over the last four years. This outstanding performance secured Awaken's position on the AFR’s Fast 100 list for three consecutive years, ranking an impressive 27th recently.
Chris's visionary leadership has been the catalyst for Awaken's diversified service offerings, expansion into the creative realm, and the acquisition of Agnus Media. The upcoming launch of Awaken Brands isn't just an addition; it's a game-changer. This e-commerce enterprise promises not only to serve as a retail distributor to clients but also to redefine the paradigm of lifestyle marketing.