We are a full-service independent media agency based in Sydney and working globally.
We seamlessly blend strategy and creativity – and we have fun doing it. We’re nimble and responsive and constantly push for results that thrill our clients.
Every client and campaign is meaningful to us. We treat every client as if they are our biggest and achieve spectacular results.
We know that our success is built on the success and longevity of our clients, and our growth has been recognised by local and international awards.
Since 2022, City of Newcastle has undertaken a major rebrand to position Newcastle as a top-of-mind leisure holiday destination.
Panasonic is predominantly known as a home appliances brand. Awaken has worked with the team to help elevate Panasonic’s positioning in the Air Conditioning sector, both as the smarter choice and as a market leader.
Kraken hired Awaken to create a comprehensive media strategy and campaign to recruit 25+ premium dark spirits drinkers through increased aided awareness and consideration of the Kraken trademark.
We launched a new Sparkling Margarita RTD product for Proximo with a $500,000 national launch budget. Our goal was to drive awareness of the Sparkling Margarita as a convenient, refreshing serve, converting white spirits drinkers to tequila drinkers.
Coates contracted Awaken to shift their content, media and social media strategy away from humorous tradie content and towards their large-scale industrial and engineering solutions offerings.
We turned 1800 Tequila into the drink of fashion week. By owning precincts with dynamic OOH, suburb-specific messaging, and geo-targeted mobile, we didn’t just show up — we dominated. The result? 26M impressions and 835k real-world eyeballs.
New brand. Tight budget. Huge results. We used smart media buying and tactical negotiations to make Chery look 10x bigger than it was. 846% uplift in impressions. 1,000 cars sold in launch phase. Bold, scrappy, effective.
In a category filled with sameness, we made Panasonic’s air units feel essential, emotional and personal. Weather-triggered creative, relatable lifestyle stories, and a +2652% uplift in site clicks. Comfort never looked this sharp.
Dating apps, tequila and a 179% sales lift? We found the perfect match. Cuervo’s bold new RTD became the go-to pre/post-date drink thanks to insight-led creative, channel innovation and a global-first engagement rate.
When we say authentic, we mean Joe Rogan reading your ad live. We embedded Proper No. Twelve into MMA culture and fight fan rituals — delivering 3M impressions and a 20% sales spike. Knockout work.
We turned eco messaging into action. With runners weighed down by single-use waste, eneloop stood out as the light, lasting choice. 645% ROI on Amazon. A beautiful fusion of visual storytelling and performance media.
We didn’t just build awareness, we booked the town out. By blending intent data, creative partnerships and precision media, we drove 1180% more leads than forecast — generating $1.8M in potential bookings.
We flipped the script on aged care. From isolation to connection, our storytelling struck a chord. With CPCVs at $0.01 and a 40%+ interaction rate, we didn’t just hit KPIs — we changed perceptions.
From niche to known, we helped Newcastle’s cultural festival find its voice. Our hyperlocal, digital-first campaign drove ticket sales, grew awareness and turned a regional arts event into a must-see moment.
