Media and creative
Dark & mysterious, Kraken Rum was launched across billboards, bus ads, street art, street stencils and online path to purchase. Awaken developed the creative and managed the media buy.
Facebook Cocktail Bot
We created something new and different. A recipe bot. Simply tell it what you have in the cupboard and it will match you with recipes developed by Australian influencers.
Facebook Live Events
We have launched multiple facebook live events, with a series of cooking events for Tefal hosted by Justine Schofield and an anti-valentines day campaign for Kraken
The Cuisine Companion is the pinnacle product of the Tefal range. Tefal engaged us to modernise and develop a recipe community, showcasing the best of what the product can do to nurture prospects, develop retention & build loyalty.
Tefal have always sold through bricks & mortar stores and their retail partners ecommerce sites. We have been engaged to build an ecommerce portal for Tefal, using Shopify they will have the option of selling online or at pop-up stores with an integrated POS system
Brand awareness TVC
Partnering with video delivery networks we secured charity inventory for MS Research during a non-donation period. Driving a huge increase in donations when there was traditionally an off period. We developed the creative and Sandra Sully as the ambassador was the voice-over artist.