How many Sydneysiders realise the perfect holiday destination is right under their noses?

While dreaming of far-off destinations might be fashionable, now is the best possible time to keep travel close to home. And Pier One is making the decision-making process an easy one by offering both locals and visitors a luxurious vacay experience right in the heart of Sydney.

To tempt local jet-setters, Awaken was taken on by the hotel with the best location in town to create a series of impressive ads that showcase the venue at its sparkling best.

These alluring video ads position the hotel as a gourmet hotspot and special experience destination, all wrapped up into one. The star piece is a three minute long famil video that shows in breathtaking detail why Pier One is a standout travel destination on not just a local but also a global level.