TikTok, Twitch, Pinterest & Energizer

Written By Stephanie

We are proud to share with you the launch of Energizer’s latest campaign that brings to life their core values of Power, Performance and Endurance. 

Utilising data, Energizer launched a data-led mobile campaign that uses purchase and location data to identify consumers’ retailer of choice and target them with retailer specific creative that drove them to store.

Amplified by their first ever campaign across Tik Tok, Pinterest and Twitch which involved segmenting audiences based on their battery usage behaviours and sending them behaviour specific creative. Supported by high impact display activity running across desktop and mobile that allowed Energizer to own environments and content characterised by power, performance and endurance.

Stephanie www.supergrace.ch
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