Armor All - Facebook Filter Effects during Supercars

Armor All are sponsors of Supercars and over the past 30 or so years have had a strong presence at the SuperCars races - with the Armor All Arnie Viking helmet being a regular fixture at the events.

During COVID Armor All fans weren’t able to attend the Supercar races, so Awaken ran a virtual engagement initiative and promotion for the Supercars fans, which would enable them to have some fun during the races, and win some prizes whilst they were doing so.

Virtual Filter Effects were created, and followers on Instagram and Facebook could take photos of themselves wearing the Arnie helmet or have a selfie trackside at The Bend and Bathurst 1000, whilst still in their front rooms.

Through these filter effects, users were able to engage with the Armor All Ultra brand, as well as gain exposure to Armor All Ultra. Anyone who shared their photos on their social media forums went into the competition to win one of several an Armor All Ultra prize pack.

Pole winner and Armor All ambassador Scott McLaughlin recorded a video announcing the promotion and several social posts across Facebook and Instagram targeting Supercars and Armor All fans were sent out, as well as online advertising across the SuperCars event website.

There were lots of fun and creative entries and hundreds of thousands of people were reached via the advertising over the six days of the events.