Awaken pushes out the boat to showcase Pier One Hotel
How many Sydneysiders realise the perfect holiday destination is right under their noses?
While dreaming of far-off destinations might be fashionable, now is the best possible time to keep travel close to home. And Pier One is making the decision-making process an easy one by offering both locals and visitors a luxurious vacay experience right in the heart of Sydney.
To tempt local jet-setters, Awaken was taken on by the hotel with the best location in town to create a series of impressive ads that showcase the venue at its sparkling best.
These alluring video ads position the hotel as a gourmet hotspot and special experience destination, all wrapped up into one. The star piece is a three minute long famil video that shows in breathtaking detail why Pier One is a standout travel destination on not just a local but also a global level.
The videos are all-encompassing, showing everything from the unbeatable location of the hotel, stretched out over Sydney Harbour and on the doorstep of all the charm and history of The Rocks, to the wide range of entertainment options, as well as the plush rooms and pet-friendly approach. And the message is clear: This is a hotel that really can deliver a holiday to remember.
As a full-service agency. Winning first the Pier One performance media account, and then being asked to create a suite of promo videos to show off this iconic hotel was such incredible recognition for our whole team at Awaken.
With the videos we took the opportunity to push the boat out literally and were able to capture some really exciting and creative camera angles, both from the water and from the air, that brought these videos to life.
30 and 15-second versions of the videos were developed for further marketing use, as well as a series of 8-second edits to showcase some of the hotel’s key features across social media.
