We launched a new Sparkling Margarita RTD product for Proximo with a $500,000 national launch budget. Our goal was to drive awareness of the Sparkling Margarita as a convenient, refreshing serve, converting white spirits drinkers to tequila drinkers.

Our Aim: To become THE drink for the in-home catch-ups, food and refreshment occasions, and connecting with friends using multiple media platforms to connect with our young adult target audience.

Sales significantly exceeded target by 33%. 47.4m total impressions.

155% of target impressions.

We were a B&T Finalist & a Webby Honoree for Growth Strategy.