Coates contracted Awaken to shift their content, media and social media strategy away from humorous tradie content and towards their large-scale industrial and engineering solutions offerings.

Content funnels for these content pillars were built to nurture and create quality leads, and paid media was used to support getting these rich content pieces in front of the right audiences.

White Paper Lead Generation: During the campaign, we spent 34% less than the typical Always On media month, yet increased traffic by 98%, lowered CPC by 67%, increased conversions by 374% and lowered CPA by 86%. This was due to a targeted campaign around one content pillar, funneling users through an awareness and then conversion content, gathering valuable and targeted leads for their industrial solutions sales team.

Overall conversions up 1717%
Overall CPA down 91%